Horizon Elliptical Trainers – Snazzy Features Main Selling Point
Horizon is a brand of the Johnson Health Tech group which has been in business since the 1970s. In addition to Horizon and its sister brand AFG, Johnson also puts out the Matrix and Vision brands. When the Horizon elliptical trainers first began appearing about 7 or 8 years ago, they were only available online, but they’ve since expanded into retail stores such as Sears and Dick’s Sporting Goods. Lots and Lots (and Lots) of Budget Models
Honestly, it’s hard to keep up with the Horizon line because there are almost too many models to review. We don’t mean to knock the company; by all means, these elliptical trainers are value-driven machines that consumers love to own and they are buying them up. Horizon Fitness loads them with snazzy features and makes that the main selling point of the package. Horizon Fitness has scored a strong 17 percent share of the elliptical trainer mass market the past couple of years though it still trails far behind market leader Icon Fitness in sales.
Compare Horizon Ellipticals Here Value for Your MoneyHorizon makes good budget elliptical trainers with 14-lb front flywheels that offer value and decent performance for a low price ranging from $499 to $2499. They have a no-fuss, feature-friendly marketing approach, although the component quality continues to be an issue due to these low prices. Nevertheless, a Horizon machine beats out many brands and models offered in the $500 to $1000 range. Unfortunately, their more expensive units is where the quality really begins to suffer and they are losing the race in the higher-end elliptical field. What We SayWe’d like to see Horizon Fitness make a few outstanding elliptical trainers rather than their current Baker’s dozen variety which seems to hit every price stop at $50 intervals between $500 and $1000. It gets confusing to have so many models, but companies like Horizon and Icon Fitness do this to nab both the Brick & Mortar and Internet business and keep them happy. With different model names and numbers, consumers can’t tell if the retail store or the internet is offering the better deal, even though many Horizon elliptical trainers are virtually identical and come from the same factory. Model Reviews
The Horizon EX 76 - an incline trainer for under $1000. Return from Horizon Elliptical Trainers to the Elliptical Reviews Home Page
|
