Horizon Elliptical Trainers – Value for Your Money

Horizon Elliptical Reviews
Among budget machines, Horizon elliptical trainers are one of the leaders of the pack. The company is known for producing great machines and it continues to maintain its reputation of high standards for quality, construction, manufacturing, and design.
Horizon is a brand of the Johnson Health Tech group which has been in business since the 1970s. In addition to Horizon and its sister brand AFG, Johnson Tech also puts out the Matrix and Vision brands. One of the things consumers notice first about these trainers is the sleek design and beautiful consoles. Not only are Horizon elliptical trainers aesthetically appealing when compared to competitor models, they ride as well as they look and they come loaded with features.
A Product Loved by Consumers
Horizon ellipticals are value-driven machines that consumers love to own and are buying them up as fast as they can; Horizon Fitness has gained a 17 percent share of the elliptical trainer mass market the past few years. The company loads their eye-catching trainers with snazzy features -- but don’t let appearances be your only criteria for purchasing one. It’s what’s “under the hood” that’s most important and, in that regard, Horizon’s new line-up of machines deliver again and again.
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Value for Your Money
Horizon makes quality elliptical trainers with 14-lb front drive frames that offer value and solid performance at low prices ranging from $599 to $1299. They have a no-fuss, feature-friendly marketing approach, and continue to raise the bar by offering new budget models with advanced features such as pivoting footpads and power-driven inclines.
What We Say
A few years ago we remarked that Horizon Fitness was making a couple of outstanding elliptical trainers mixed in with some average models. At the time, we thought that the strategy of offering so many models seemed confusing to the buying public. Well, it seems as if they listened to feedback from trainers and consumers as they now limit their line to just a few great machines.
Just keep in mind that the company sells the popular E-series models -- the EX57, EX67, and EX77 -- online exclusively through their e-goods store. The other series of Horizon elliptical trainers -- the 701, 901, and 1201 -- are sold at Dick’s Sporting Goods but you can also order them online at the Horizon Fitness website. Best of all, both series have the same sleek design so it’s simply a matter of matching features and price in order to find an elliptical trainer that’s right for you.
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Model Reviews
The Horizon CE6.0 - Pivoting footplates and custom stride adjustment make this affordably priced machine suitable for multiple users.
Horizon E701 - The Horizon E701 falls into that nether region between lower cost budget machines and higher priced machines at the $1000 mark or more.
The Horizon E901 - A scaled down version of the E1201. This trainer rates about average for reliability, noise, value, and ergonomics.
The Horizon E1201 - Strong marks for value, quality, noise level, reliability, ergonomics, and warranty.
The Horizon EX 77 - All the bells and whistles you would want in a sub-$1000 model.
Horizon E5 - Designed for the casual or first time user who
can’t afford a machine in the $2000 plus range.
Discontinued Elliptical Models
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